NIQ FULL WEB REBRAND
Brand Identity, Art Direction, Web Development, Template Design, Brand Education and Brand Guideline Development
I managed a complete rebrand, restructure, and redesign of nielseniq.com. This included dozens of pages in 8 languages. I designed and built the main pages and set up templates for deeper pages to keep the process sustainable.
View live site
Below, you’ll find screens showing the block redesign process, as well as some of my initial design exploration.
In addition to designing the pages themselves, I worked with our developers, designing all of the individual blocks and components that we used to build the site.
Below, you’ll find some of the extensive brand guidelines I wrote. These had to serve the function of documenting our new online branding, while also educating NIQ employees on basic design principles, as we had many non-designers building web pages.
