Long Format Reports
Web design, Brand Guidelines, Art Direction, Template Design
I developed a visual style and templates for an ongoing series of long-format reports. I also designed the initial, large-impact, long-format reports. Each one was a massive collaboration across marketing, digital, and creative teams.
We saw huge increases in bounce rate, page retention, and lead generation.
View some of the many live pages below:
Each one had to present a tremendous amount of information cleanly and simply. The company did not have a consistent style for these types of pages.
Below, you’ll see my prototype design that I used to pitch the visuals for a hypothetical article about Gen Z.
In addition to the reports, I also managed the building of our data visualizations and developed the brand guidelines for charts and data visualizations.
I personally developed the larger, interactive data visualizations myself.
